Google AdSense vs Sovrn
Google AdSense and Sovrn have comparable entry requirements, so the decision comes down to revenue share, payout terms and whether you are willing to run one network exclusively.
Side by side
| Google AdSense | Sovrn | |
|---|---|---|
| Entry requirement | No published minimum | No published minimum |
| Typical RPM | $1.00 – $15.00 | $1.00 – $8.00 |
| Revenue share | 68% | Not published |
| Payout threshold | $100.00 | $25.00 |
| Payment terms | Net 21 | Net 60 |
| Tier-1 traffic expected | None stated | None stated |
| Review time | 1–14 days | 1–7 days |
| Exclusive | No | No |
Frequently asked
- Can I run Google AdSense and Sovrn at the same time?
- Yes. Neither Google AdSense nor Sovrn is exclusive, so they can run alongside each other. Both still need their lines present in your ads.txt to bid.
- Which pays more, Google AdSense or Sovrn?
- On published RPM bands Google AdSense sits higher, but RPM is driven far more by niche, geography and ad layout than by the network itself. Treat the bands as a range, not a forecast.
- What happens to my ads.txt if I switch from Google AdSense to Sovrn?
- Switching means replacing one network's authorised seller lines with another's. The dangerous window is between the two edits: if the old lines are removed before the new ones resolve, or a line is mistyped, bidding drops and nothing in either dashboard flags it. Monitoring the file through a switch is the point at which it matters most.
Switching networks? Watch the ads.txt
A network switch is the single most common way an ads.txt ends up broken — and the loss is invisible until the month closes. Monetific checks the file continuously and tells you the moment a required line goes missing.
See the ads.txt monitor