The Monetific blog
Writing for publishers who are already earning: what actually breaks ad revenue, what AdSense policy means in practice, and how to read your own numbers.
Restricted, not banned: what that means for crypto and gambling sites
Restricted is a third state, and it gets flattened Publishers tend to sort ad categories into allowed and banned.
How to raise RPM in a niche that pays badly
The half of RPM you control RPM is revenue divided by pageviews, times a thousand. Two things move it: 1. What an impression is worth — set by advertisers, and not yours to change 2.
The publisher's revenue calendar: when each niche actually earns
Two rules explain most of the year Rates follow the buying decision, not the activity. This one catches publishers constantly.
Choosing a niche for ad revenue: the rate is the smaller half
Two numbers, and everyone quotes the wrong one Search for the best niches for ad revenue and you will find the same table everywhere: verticals ranked by what advertisers pay.
How to switch ad networks without breaking your ads.txt
The most common way a working ads.txt breaks Theme updates get the blame, and they deserve some of it. But the single most reliable way to end up with a broken ads.
AdSense enforcement: restricted, disabled, terminated — which one are you?
Three levels, and most people misread which one they are on A policy notice arrives and the instinct is to assume the worst. Usually the worst has not happened.
Ad blocking: why your RPM looks fine while your earnings fall
Two numbers, two denominators Your ad account reports RPM as revenue divided by impressions served, times a thousand.
Why did my RPM drop? Work through it in this order
Start with the shape of the decline, not the cause The most common mistake in an RPM investigation is starting with a theory.
How to write and validate an ads.txt file
What the file is actually for Before ads.txt existed, anyone could claim to be selling your inventory.
DIRECT vs RESELLER in ads.txt: what the difference actually costs you
The third field is a fact, not a setting Every ads.txt data line ends with a relationship declaration: google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0 appnexus.
AdSense approved — what to do in the first week
The guides stop at the wrong place Search for AdSense advice and almost all of it ends at approval. That is where the traffic is, so that is what gets written — but approval is a one-day event and…