Why does this site show fewer RPM numbers than others?

Because Monetific only publishes a niche median once enough monitored sites contribute to it. Every other figure on the internet for these niches is an estimate published without measurement, and repeating one would make these pages worth exactly as much as those.

How is the median calculated?

Revenue and pageviews are aggregated per site over the last 90 days, then percentiles are taken across sites. Taking them across site-days instead would let one large publisher's traffic define a whole niche's median, which is a different statistic from the one these pages claim to report.

Which niche has the highest RPM?

On per-click rates, legal and insurance lead almost every published ranking. On actual publisher revenue the answer is different, because RPM depends on pages per session and page length as much as on click value — which is why food sites earn well on unremarkable CPCs and gaming sites earn poorly on large audiences.

Should I pick a niche based on RPM?

Only partly. A high-RPM niche you cannot rank in earns nothing, and finance, insurance and legal are the hardest verticals in search precisely because the rates attract everyone. Expected revenue is the rate multiplied by traffic you can realistically win, and the second term is usually the binding one.

RPM by niche

What actually drives ad revenue in each vertical — advertiser economics, seasonality and the restrictions that apply — plus the median RPM measured across Monetific-monitored sites, published only for the niches where enough sites contribute to make it mean something.

0 of 14 niches currently have enough monitored sites to publish a median
Niche	Median RPM	Sample	Notes
Automotive	not enough data	0/5 sites
Education	not enough data	0/5 sites
Food & recipes	not enough data	0/5 sites
Gaming	not enough data	0/5 sites
Health & fitness	not enough data	0/5 sites
Home & garden	not enough data	0/5 sites
Insurance	not enough data	0/5 sites
Legal	not enough data	0/5 sites
Parenting	not enough data	0/5 sites
Personal finance	not enough data	0/5 sites
Technology	not enough data	0/5 sites
Travel	not enough data	0/5 sites
Cryptocurrency	not enough data	0/5 sites	restricted advertising
Gambling	not enough data	0/5 sites	restricted advertising

Why so many of these are empty

Because the figures are measured rather than estimated. A median drawn from three sites tells you about three publishers, not about a niche, so Monetific holds it back until the sample is large enough to describe the vertical.

Every other RPM table for these niches was published without measuring anything. Reprinting one would have filled this page immediately and made it worth precisely as much as the rest.

Frequently asked

Why does this site show fewer RPM numbers than others?: Because Monetific only publishes a niche median once enough monitored sites contribute to it. Every other figure on the internet for these niches is an estimate published without measurement, and repeating one would make these pages worth exactly as much as those.
How is the median calculated?: Revenue and pageviews are aggregated per site over the last 90 days, then percentiles are taken across sites. Taking them across site-days instead would let one large publisher's traffic define a whole niche's median, which is a different statistic from the one these pages claim to report.
Which niche has the highest RPM?: On per-click rates, legal and insurance lead almost every published ranking. On actual publisher revenue the answer is different, because RPM depends on pages per session and page length as much as on click value — which is why food sites earn well on unremarkable CPCs and gaming sites earn poorly on large audiences.
Should I pick a niche based on RPM?: Only partly. A high-RPM niche you cannot rank in earns nothing, and finance, insurance and legal are the hardest verticals in search precisely because the rates attract everyone. Expected revenue is the rate multiplied by traffic you can realistically win, and the second term is usually the binding one.