Ezoic
Ezoic used to be the network with no traffic minimum at all. Since 19 February 2026 it requires 250,000 monthly active users, which makes it one of the harder networks on this list to join rather than the easiest. Publishers who were already running Ezoic keep their place regardless of size.
Requirements last verified against the network’s own documentation.
At a glance
| Entry requirement | 250,000 pageviews/month |
|---|---|
| Typical RPM | $3.00 – $25.00 |
| Revenue share | Not published |
| Payout threshold | $20.00 |
| Payment terms | Net 30 days |
| Tier-1 traffic expected | None stated |
| Setup fee | None |
| Review time | 1–7 days |
| Exclusive | No |
The detail behind those numbers
The 250,000 threshold is monthly ACTIVE USERS, not pageviews or sessions, and it took effect on 19 February 2026. Publishers already monetising with Ezoic before that date are grandfathered in at any size — but the grandfathering is void if the integration is removed for more than seven days, and any new site added to an existing account after that date must clear 250k on its own. Ezoic also runs an Incubator accepting a small number of publishers below the threshold each month.
The reversal that most comparison pages missed
For several years Ezoic was the standard answer to "which network will take me
before I qualify for anything else". It removed its traffic minimum in 2020 and
became the default first step above AdSense.
That is no longer true. Since 19 February 2026 new publishers need
250,000 monthly active users, which places it above Raptive's current
threshold and far above Journey by Mediavine.
The reason to state this bluntly is that the old claim is still everywhere.
Comparison articles, "best networks for small blogs" lists and forum advice all
still describe Ezoic as the no-minimum option, and a publisher acting on that
will apply, be declined, and lose the time.
Read the unit carefully
The threshold is monthly active users — people, not page loads.
That distinction is bigger than it sounds. A content site typically serves
several pageviews per visitor, so a site with 250,000 monthly pageviews may
have well under half that in users. Publishers comparing against their pageview
number will consistently overestimate where they stand.
Check the users figure in analytics, not the pageview figure, before applying.
Grandfathering, and how to lose it
Publishers already monetising with Ezoic before the cutoff keep their place at
any size. That is generous, and it has one sharp edge worth knowing:
Removing the Ezoic integration for more than seven days voids the
grandfathered status permanently.
So a site under the threshold that pauses ads for a redesign, switches away to
test another network, or has an integration break during a migration can lose
access it cannot get back. If you are grandfathered and under 250k, treat any
planned downtime as a decision rather than a maintenance detail.
The same applies to new sites: adding one to an existing account after the
cutoff means that site must clear 250,000 on its own.
What this changes about the ladder
The practical ordering for a growing site has shifted. Journey by Mediavine now
opens at 1,000 sessions and Raptive at 25,000 pageviews, both far below Ezoic's
door. Ezoic is no longer the step between AdSense and the managed networks; it
is a destination past several of them.
Whichever network you run
Every network here authorises its demand through your ads.txt. If a line
disappears, that network stops bidding and nothing in its dashboard tells you.
Frequently asked
- Does Ezoic still have no traffic minimum?
- No, and this is the single most out-of-date claim on the internet about ad networks. Ezoic removed its minimum in 2020 and then reinstated one at 250,000 monthly active users on 19 February 2026. Almost every comparison article still says otherwise.
- I already use Ezoic and I am under 250,000. Am I affected?
- No, provided you keep using it. Publishers monetising with Ezoic before 19 February 2026 are grandfathered at any size. The exception matters though: removing the integration for more than seven days voids that status, and you would then need to meet the threshold to return.
- Are monthly active users the same as pageviews?
- No, and the difference is large. Active users counts people, not page loads, so a site with 250,000 monthly users typically serves considerably more than 250,000 pageviews. Applying with a pageview figure will overstate where you stand.
- Is there any route in below the threshold?
- Ezoic runs an Incubator that accepts a limited number of publishers below 250,000 each month. It is not the open door the old no-minimum policy was, and places are capped.
Whichever network you run, ads.txt is the same risk
Every network on this list authorises its demand through your ads.txt. If a line disappears, that network stops bidding — and nothing in its dashboard will tell you. A network switch is the most common way it happens.
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