Monumetric
Monumetric takes smaller sites than the other managed networks, from around 10,000 monthly pageviews through its Propel program. Two conditions come with that: a setup fee at the entry tier, and a requirement to run six display units on every page, which is a heavier ad load than most publishers expect.
Requirements last verified against the network’s own documentation.
At a glance
| Entry requirement | 10,000 pageviews/month |
|---|---|
| Typical RPM | $6.00 – $30.00 |
| Revenue share | Not published |
| Payout threshold | $10.00 |
| Payment terms | Net 60 days |
| Tier-1 traffic expected | None stated |
| Setup fee | $99.00 |
| Review time | 7–30 days |
| Exclusive | No |
The detail behind those numbers
Monumetric publishes no blanket minimum beyond its entry program. Propel serves sites under 80,000 monthly pageviews and is where a smaller publisher starts; a site graduates to Ascend after two consecutive months above 80,000. Propel requires six Monumetric display units on the page at all times — two 728x90 leaderboards and four 300x250 rectangles, at least one above the fold — and carries a setup fee that does not apply at the larger tiers.
The gap it fills
Between AdSense at no minimum and Raptive at 25,000 pageviews there is a real
band of sites too big to be earning AdSense rates and too small for the premium
networks. Monumetric's Propel program is aimed squarely at it, from around
10,000 monthly pageviews.
That is the argument for it. The two conditions attached are the argument
against, and both are unusual enough to state plainly rather than bury.
The setup fee
Propel charges a setup fee that the larger tiers do not. Ad networks almost
never charge publishers anything, so this deserves a straight calculation rather
than a reaction.
At entry-level traffic the fee is roughly one to two months of the earnings
uplift you are buying. So the question is not whether a fee is objectionable in
principle but whether managed optimisation beats your current setup by enough to
repay it within a reasonable window — and then keep paying.
If you are currently earning very little on AdSense because of layout rather
than traffic, it often does. If your RPM is already reasonable, it often does
not.
Six units, fixed
Propel requires six Monumetric display units on the page at all times: two
728×90 leaderboards and four 300×250 rectangles, with at least one above the
fold.
This is the part that surprises people. It is a heavier ad load than most
self-managed setups, it is prescriptive about formats, and it constrains layout
in ways that interact with Core Web Vitals and with how the page reads. A site
built around a clean reading experience will notice.
It also means that although Monumetric is not formally exclusive, the six
required units occupy most of what a page has to give — so running something
else alongside it is more theory than practice.
Graduating out
Two consecutive months at 80,000 pageviews or more moves a site to Ascend, where
the setup fee no longer applies. That is a genuine path rather than a permanent
tier, and it is worth knowing the threshold if you are close to it: waiting two
months to apply at 80,000 avoids the fee entirely.
At that traffic level, though, Raptive's 25,000-pageview door is also long since
open — so the comparison at graduation time is a different one from the
comparison at entry.
Frequently asked
- What are Monumetric's programs?
- Propel covers sites under 80,000 monthly pageviews and is the entry point. A site that holds 80,000 or more for two consecutive months graduates to Ascend, and larger programs follow above that. The setup fee applies at Propel and not at the tiers above it.
- Is there really a setup fee?
- Yes, at the Propel tier. It is unusual among ad networks and worth factoring in honestly: at entry-level traffic it can take a couple of months of earnings to recover, so the question is whether the managed setup beats what you currently earn by enough to pay it back.
- What is the six-ad requirement?
- Propel sites must carry six Monumetric display units at all times — two 728x90 leaderboards and four 300x250 rectangles, with at least one above the fold. That is a heavier and less flexible ad load than a self-managed AdSense setup, and it constrains layout decisions.
- Is Monumetric exclusive?
- Not in the way Mediavine and Raptive are, but the fixed unit requirement occupies most of the placements a page has to give, so in practice there is limited room left for another network.
Whichever network you run, ads.txt is the same risk
Every network on this list authorises its demand through your ads.txt. If a line disappears, that network stops bidding — and nothing in its dashboard will tell you. A network switch is the most common way it happens.
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