Google AdSense vs Ezoic
These two do not measure the same thing. Google AdSense asks for No published minimum, while Ezoic asks for 250,000 pageviews/month — so a site can qualify for one and not the other regardless of how it is growing. Check both against your own numbers rather than assuming one is simply harder.
Side by side
| Google AdSense | Ezoic | |
|---|---|---|
| Entry requirement | No published minimum | 250,000 pageviews/month |
| Typical RPM | $1.00 – $15.00 | $3.00 – $25.00 |
| Revenue share | 68% | Not published |
| Payout threshold | $100.00 | $20.00 |
| Payment terms | Net 21 | Net 30 |
| Tier-1 traffic expected | None stated | None stated |
| Review time | 1–14 days | 1–7 days |
| Exclusive | No | No |
Frequently asked
- Can I run Google AdSense and Ezoic at the same time?
- Yes. Neither Google AdSense nor Ezoic is exclusive, so they can run alongside each other. Both still need their lines present in your ads.txt to bid.
- Which pays more, Google AdSense or Ezoic?
- On published RPM bands Ezoic sits higher, but RPM is driven far more by niche, geography and ad layout than by the network itself. Treat the bands as a range, not a forecast.
- What happens to my ads.txt if I switch from Google AdSense to Ezoic?
- Switching means replacing one network's authorised seller lines with another's. The dangerous window is between the two edits: if the old lines are removed before the new ones resolve, or a line is mistyped, bidding drops and nothing in either dashboard flags it. Monitoring the file through a switch is the point at which it matters most.
Switching networks? Watch the ads.txt
A network switch is the single most common way an ads.txt ends up broken — and the loss is invisible until the month closes. Monetific checks the file continuously and tells you the moment a required line goes missing.
See the ads.txt monitor