Google AdSense vs Raptive
These two do not measure the same thing. Google AdSense asks for No published minimum, while Raptive asks for 25,000 pageviews/month — so a site can qualify for one and not the other regardless of how it is growing. Check both against your own numbers rather than assuming one is simply harder.
Side by side
| Google AdSense | Raptive | |
|---|---|---|
| Entry requirement | No published minimum | 25,000 pageviews/month |
| Typical RPM | $1.00 – $15.00 | $20.00 – $60.00 |
| Revenue share | 68% | 75% |
| Payout threshold | $100.00 | $25.00 |
| Payment terms | Net 21 | Net 45 |
| Tier-1 traffic expected | None stated | 40%+ |
| Review time | 1–14 days | 14–30 days |
| Exclusive | No | Yes |
Frequently asked
- Can I run Google AdSense and Raptive at the same time?
- No. Raptive is exclusive — it manages all of your ad inventory and does not allow another network to run alongside it.
- Which pays more, Google AdSense or Raptive?
- On published RPM bands Raptive sits higher, but RPM is driven far more by niche, geography and ad layout than by the network itself. Treat the bands as a range, not a forecast.
- What happens to my ads.txt if I switch from Google AdSense to Raptive?
- Switching means replacing one network's authorised seller lines with another's. The dangerous window is between the two edits: if the old lines are removed before the new ones resolve, or a line is mistyped, bidding drops and nothing in either dashboard flags it. Monitoring the file through a switch is the point at which it matters most.
Switching networks? Watch the ads.txt
A network switch is the single most common way an ads.txt ends up broken — and the loss is invisible until the month closes. Monetific checks the file continuously and tells you the moment a required line goes missing.
See the ads.txt monitor