Raptive vs Sovrn
These two do not measure the same thing. Sovrn asks for No published minimum, while Raptive asks for 25,000 pageviews/month — so a site can qualify for one and not the other regardless of how it is growing. Check both against your own numbers rather than assuming one is simply harder.
Side by side
| Raptive | Sovrn | |
|---|---|---|
| Entry requirement | 25,000 pageviews/month | No published minimum |
| Typical RPM | $20.00 – $60.00 | $1.00 – $8.00 |
| Revenue share | 75% | Not published |
| Payout threshold | $25.00 | $25.00 |
| Payment terms | Net 45 | Net 60 |
| Tier-1 traffic expected | 40%+ | None stated |
| Review time | 14–30 days | 1–7 days |
| Exclusive | Yes | No |
Frequently asked
- Can I run Raptive and Sovrn at the same time?
- No. Raptive is exclusive — it manages all of your ad inventory and does not allow another network to run alongside it.
- Which pays more, Raptive or Sovrn?
- On published RPM bands Raptive sits higher, but RPM is driven far more by niche, geography and ad layout than by the network itself. Treat the bands as a range, not a forecast.
- What happens to my ads.txt if I switch from Raptive to Sovrn?
- Switching means replacing one network's authorised seller lines with another's. The dangerous window is between the two edits: if the old lines are removed before the new ones resolve, or a line is mistyped, bidding drops and nothing in either dashboard flags it. Monitoring the file through a switch is the point at which it matters most.
Switching networks? Watch the ads.txt
A network switch is the single most common way an ads.txt ends up broken — and the loss is invisible until the month closes. Monetific checks the file continuously and tells you the moment a required line goes missing.
See the ads.txt monitor